https://www.proctimise.com/news daily 0.75 2026-03-23 https://www.proctimise.com/news/proctimise-is-now-b-corp-certified monthly 0.5 2026-01-09 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/a1f0ccb2-49f3-4c97-b886-ad3cda587f9f/Proctimise+-+B+Corp+-+for+blog.png news - Unlocking Purpose, Profit, and Performance At Proctimise, we’ve always believed that every business deserves better procurement. But in today’s world, better can’t just mean sharper commercials or smoother processes — it has to mean accountability, integrity, and positive impact too. That’s why we’re proud to share that Proctimise is now B Corp Certified, joining a global community of more than 9,000 businesses committed to using business as a force for good. This milestone marks an important moment in our journey and reinforces our purpose: aligning purpose, profit, and performance — without compromise. https://www.proctimise.com/news/marketing-procurement-iq-conference-2025 monthly 0.5 2025-04-04 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/f0c906fc-bc84-4047-b171-7fa95f697e0a/PHOTO-2025-03-27-11-52-47.jpg news - Reflecting on the Marketing Procurement iQ Conference 2025 Last week, I had the chance to attend the Marketing Procurement iQ Conference in Oval with Proctimise, and it was a great experience! https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1743762648124-GLL5F34RX572C7TEWF7D/PHOTO-2025-03-27-11-52-49.jpg news - Reflecting on the Marketing Procurement iQ Conference 2025 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1743762706140-RAN7U1CX1DSOKIU9O86A/IMG_4352.jpg news - Reflecting on the Marketing Procurement iQ Conference 2025 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1743762705043-89JPOYNDL5IEB9XIZCR0/IMG_4357+b.jpg news - Reflecting on the Marketing Procurement iQ Conference 2025 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1743762707119-YRSUZGBDWO0BVS7FX1EU/PHOTO-2025-03-27-11-52-47.jpg news - Reflecting on the Marketing Procurement iQ Conference 2025 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1743762708221-T9DODYILJ02AN5858AK6/PHOTO-2025-03-27-11-52-48.jpg news - Reflecting on the Marketing Procurement iQ Conference 2025 https://www.proctimise.com/news/proctimise-down-at-the-farm monthly 0.5 2025-03-18 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/e6d8b43e-231d-42a8-93c4-21d6bae13158/PHOTO-2025-03-04-13-32-05.jpg news - Proctimise down at the farm… In our last post we talked about minimising our impact on the planet. Now it’s time for us to walk the walk… in wellies. As part of our commitment to 1% for the planet, team Proctimise headed to Spitalfields City Farm to live our values and get stuck in. https://www.proctimise.com/news/1-for-the-planet monthly 0.5 2025-03-15 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/ac4dd689-1a10-4b05-a157-59b8fc8abfc4/Proctimise+-+1%25+-+LinkedIn+image.png news - Proctimise joins 1% for the Planet Sustainability has always been at the heart of what we do. Whether it’s guiding clients toward more eco-friendly marketing solutions or making responsible choices within our own business, we’re committed to minimising our impact. Now, we’re taking that commitment a step further - Proctimise is proud to become a member of 1% for the Planet. https://www.proctimise.com/news/hellodaniela monthly 0.5 2025-02-26 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/017e6cf9-26fe-49d1-81e0-78b7206e6f4b/Welcome+image++-+Daniela.jpg news - Hello Daniela… After a fun-filled winter break, we’re excited to welcome another new member to the Proctimise team! Daniela Chirca has joined us as a Project Manager and will ensure we continue delivering exceptional support to our clients! (and keep us organised in the office too ) https://www.proctimise.com/news/we-welcome-george monthly 0.5 2025-01-06 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/82d15e3c-f057-4a0f-a8aa-bdaf5957d9a6/PHOTO-2024-11-08-14-13-33.jpg news - We welcome George… Our new Growth Director, George Head, just wrapped up his first week in the office - and if this week is any indication, we’re in for an exciting and productive journey ahead! If we can keep him off the pool table! https://www.proctimise.com/news/we-sponsored-procurecon-2024 monthly 0.5 2024-11-21 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/c10c5a69-5cb9-4342-b4d5-7c144cf9844a/ProcureCon+Marketing+EU+onsite-2.jpg news - We sponsored ProcureCon 2024 Proctimise was a sponsor at the ProcureCon Marketing conference in London. It was a fantastic experience that we want to share with you all.. (1) our key takeaways ... (2) the key insights from our back to basics roundtable … https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/111c9661-0f1c-440f-8617-0fe377ae3cdd/AI+image.jpg news - We sponsored ProcureCon 2024 - 01 - artificial intelligence (Gen AI) + AI is a huge topic with so many potential implications. Discussions are ongoing about how to get to grips with it + Start small but start now! In a few months, AI will look different, but now is the time to establish a framework. Be pragmatic and add further topics as you progress. + Leverage both AI & human collaboration to create precision-targeted media strategies https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/36792c54-0755-4d27-a16d-66f24faa426d/ESG1.jpg news - We sponsored ProcureCon 2024 - 02 - environmental, social (ESG) & diversity + Procurement's role in ESG, sustainability, diversity & accessibility in marketing should be front and centre. + Refine your sourcing approaches to champion diversity and sustainability; it will ultimately deliver a greater ROI. + Great examples were shared by brands (e.g. Reckitt) including the business impact it generates https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/e5226caa-daa1-4fc5-81ca-eb2b4c62ee11/knowledge.jpg news - We sponsored ProcureCon 2024 - 03 – we must continue to bring the outside in + Alice Tomlinson (WFA) & James Taylor (Diageo) highlighted in their Keynote: “You can't gain insight sitting behind a desk.” + Events like ProcureCon are crucial for staying in tune with (& sharing) market developments. + To be effective in procurement, we must stay engaged, informed, and proactive https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1728467174105-KLLSCUSK2KSDHPZOXRX7/IMG_2834.jpg news - We sponsored ProcureCon 2024 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1728467398340-U419RMGQ56CQNVGZCRUI/ProcureCon+Marketing+EU+onsite-2.jpg news - We sponsored ProcureCon 2024 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1728467169923-Y1Q9SNDFXJ4I67FWAAHE/IMG_2818.jpg news - We sponsored ProcureCon 2024 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1728467174828-YU8LVXEAIMJ6YAIIISEQ/IMG_2858.jpg news - We sponsored ProcureCon 2024 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1728467177513-AT7NSUA0V8VJ3TUO3RLT/Scriberia+-+part+1+square.jpg news - We sponsored ProcureCon 2024 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1728467168726-NDI01YBQFNFRJT7R3RZ5/IMG_2825.jpg news - We sponsored ProcureCon 2024 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1728467177507-UTFBX8RLZ5LGBOTBEAPR/Scriberia+-+part+2+square.jpg news - We sponsored ProcureCon 2024 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1728467180923-5ETK0FXM426TADLCLZNE/Scriberia+-+part+2b+square.jpg news - We sponsored ProcureCon 2024 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1728467182321-LELEH4LCST54TXG1G3B9/Scriberia+-+part+3+square.jpg news - We sponsored ProcureCon 2024 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1728467355951-890FS1IQY4X1UMWH2UQH/IMG_2849.jpg news - We sponsored ProcureCon 2024 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1728467186004-VPXW5M0DFPD981IFJMWD/Scriberia+-+part+4+square.jpg news - We sponsored ProcureCon 2024 https://www.proctimise.com/news/pitch-positive-pledge monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/9381f9a7-a6e5-4a4a-b6c8-5548d87810e7/pitch.jpg news - Proctimise joined the Pitch Positive Pledge in 2023 What is it? The IPA and ISBA launched their much-anticipated Pitch Positive Pledge, a joint initiative that seeks to improve the behaviours of agencies and advertisers around pitching for the benefit of its people, the planet and profit. https://www.proctimise.com/news/big-budget-debate monthly 0.5 2024-04-20 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/0e0648d2-5aa3-4bda-a90d-987d728410f8/Big+Budget+Debate.jpeg news - The Big Budget Debate Our own Ross Thompson joined the panel for the Strata, Big Budget debate. Are budget efficiencies killing creativity within global events? https://www.proctimise.com/news/power-of-influencers monthly 0.5 2024-04-20 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1712526412438-D7N0QAU6OC777FWWPZZJ/The+Power+of+influencers.jpg news - The Power of Influencers: Is it a risk for Procurement and Marketing Teams? Over the last five years influencer marketing has now become an established strategy for businesses to reach their target audience and increase brand awareness. By partnering with social media influencers, companies leverage their large followings to promote products and services. When influencer marketing became the ‘next-big-thing’ many companies began trialling campaigns and appointing specialist agencies to expand their capability in this space – but have these original relationships and processes been reviewed recently? While influencer marketing can be effective, it also comes with risks that Procurement and Marketing teams need to be aware of. Here is a starting point for those of you who are looking at influencer marketing for the first time, or those in need of a refresh and review, if it’s now an established marketing channel in your organisation: https://www.proctimise.com/news/is-2023-a-key-year-for-content-production monthly 0.5 2024-04-20 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1712524115415-WAQ360LLZJJ8TDB5OTFG/Picture1.jpg news - Is 2023 a key year for Content Production? - While working with our clients, many of the key discussions recently have been about production. Are we doing it effectively/efficiently? Is there a better way? Who else is out there? For the last few years the key players in the market have remained relatively consistent — but is this now about to change… It is not yet a full three months into the year and we have already seen two huge players from the Top 6 Holding Groups in their quest for end-to-end content production. https://www.proctimise.com/news/branding-is-it-time-for-a-rebrand monthly 0.5 2024-04-08 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/52eccc64-28c3-4674-a9e6-6d176c3fc754/Toblerone+Branding.jpg news - Branding: Is it time for a rebrand? - I’ve been involved in a few rebrands in my time – most notably two come to mind: The time at Barclays in preparation for the London Olympics in 2012, where we appointed an agency to review the Barclays logo and its presence in London. A few rounded edges to the eagle, a bolder blue and a significant amount of money later, and we had something that so closely resembled the original that no one noticed. A more significant branding exercise took place while I was working as part of the ‘newco’ project at Orange and T-Mobile merged to form Everything Everywhere (no, not the movie!) , and then quickly became EE. It was a significant amount of work! The initiative went from two well known and respected mobile phone brands, to something brand new and fit for the new age of phones being used for their internet usage, rather than their ability to make calls. I left the company soon after the new company was formed but it’s fair to say the rebrand played a big part in the company’s success after BT paid £12.5bn to purchase EE in 2016! The question that’s often asked is whether to rebrand at all – and if so to what extent; small tweaks as with Barclays – or a complete rebrand like EE. This has become a significant discussion point again this month with the news that Toblerone will be making changes to their branding and packaging following a decision by Mondelez to re-locate some of their manufacturing outside of Switzerland and therefore having to forego the specific assets linked to the country due to Swiss Laws. https://www.proctimise.com/news/greenwashing monthly 0.5 2024-04-20 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1699382979524-93UNCDEDMMLUBLJ1OCUR/istockphoto-959185334-1500px.jpg news - Greenwashing: Should Agencies take a stand? - Recently, news broke that Shell, one of the world's largest oil and gas companies, is running a media pitch seeking an agency to help them promote their efforts towards reducing carbon emissions. This news has sparked a conversation about greenwashing and particularly whether agencies should take a stand against it. For those who are unfamiliar, greenwashing is the practice of making exaggerated or false claims about a company's environmental impact or sustainability efforts. It's a marketing tactic used to make a company appear more environmentally friendly than they actually are. According to a report by The Guardian (from 2019), just 20 companies are responsible for a third of all greenhouse gas emissions since 1965, with Saudi Aramco, Chevron, and Exxon Mobil being the top three biggest polluters [1]. In addition, a report by the Political Economy Research Institute at the University of Massachusetts Amherst identified the top 100 corporate air and water polluters and top greenhouse gas emitters, with companies like Duke Energy, American Electric Power, and ExxonMobil ranking among the highest polluters [2]. It's worth noting however that while these companies are often ranked as the largest polluters, many other companies also contribute significantly to greenhouse gas emissions and pollution. https://www.proctimise.com/news/when-sourcing-celebrity-talent monthly 0.5 2024-04-20 https://images.squarespace-cdn.com/content/v1/6548dff8202bcd1c4ff3e924/1712526319581-TEBUVIWGI0RJWDJOZKCQ/Celebrity.jpg news - When sourcing celebrity talent — the first question should be Why not Who - Throughout my years of working in procurement I’ve been involved in some great ad campaigns fronted by some of the biggest A-list celebrities. It really is a bit of a who’s who; Melanie Sykes to Mylie Cyrus — Brad Pitt to David Beckham — Al Pacino to Snoop Dog! In sourcing some of these ‘stars’ Procurement have been kept very much at arm’s length — in others we have been integral to the planning and negotiating of the deal. But in almost all of these projects the first question on the lips of the CMO’s and Marketing Directors has been who. Who will provide us with the greatest reach? | Who is the best brand fit? | Who will most resonate with our customers? All good questions, but not necessarily the right questions — or at least not the first question! 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