Ferrero - Global Agency Evaluation (SPI)
Proctimise provide Ferrero and their key global Creative Agency partners with a fully managed Agency Performance Evaluation programme (SPI)
FMCG / Confectionery | Agency Performance Evaluation | Strengthening Relationships
the challenge —
With key agencies, hundreds of stakeholders and a fast-moving global marketing calendar, Ferrero needed a structured, repeatable way to evaluate agency relationships; honestly, in both directions, every year - and make sure the results actually drove behaviour.
the approach —
Using our SPI tool (Smarter Partnerships Index), Proctimise runs an in-depth survey every 6-months: Ferrero scores the agency, the agency scores Ferrero back. Results are broken down per agency, per region and per criterion, with verbatim themes, a dashboard &full insights reports provided from Proctimise with clear action plans.
outcomes and takeaways
A scaled, statistically credible evaluation; around 300 respondents across 3 agencies and 3 global regions - now feeds directly into agency performance-based fees, with a longer term cadence built for year-on-year trend analysis.
Regular, structured reviews with c. 300 respondents across 3 agencies & 3 global regions
“An innovative journey based on real facts.”
— Filippo Velli - Director of Procurement