interesting info
Proctimise joined the Pitch Positive Pledge in 2023
Proctimise joined Pitch Positive Pledge in 2023
The Big Budget Debate
Our own Ross Thompson joined the panel for the Strata, Big Budget debate (Are budget efficiencies killing creativity within global events?)
The Power of Influencers: Is it a risk for Procurement and Marketing Teams?
While influencer marketing can be effective, it also comes with risks that Procurement and Marketing teams need to be aware of …
Is 2023 a key year for Content Production?
While working with our clients, many of the key discussions recently have been about production. Are we doing it effectively/efficiently? Is there a better way? Who else is out there? For the last few years the key players in the market have remained relatively consistent – but is this now about to change…
Branding: Is it time for a rebrand?
I’ve been involved in a few rebrands in my time – most notably two come to mind…
Greenwashing: Should Agencies take a stand?
Recently, news broke that Shell, one of the world's largest oil and gas companies, is running a media pitch seeking an agency to help them promote their efforts towards reducing carbon emissions. This news has sparked a conversation about greenwashing …
When sourcing celebrity talent — the first question should be Why not Who
Throughout my years of working in procurement I’ve been involved in some great ad campaigns fronted by some of the biggest A-list celebrities. In almost all of these projects the first question on the lips of the CMO’s and Marketing Directors has been who…
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