St Martin in the Fields Charity - Creative Pitch
Proctimise were engaged by St Martin in the Fields Charity to run its Creative Agency Pitch.
Charity | Creative Agency Pitch Management
the challenge —
St Martin-in-the-Fields Charity's brand awareness beyond its loyal Radio 4 Christmas Appeal audience was low. With its centenary year and 100th BBC Christmas Appeal approaching, it needed one flexible creative system - not a single campaign - fast.
the approach —
Proctimise ran a light-touch, fast-turnaround selection process: agreeing a shortlist with the charity, briefing agencies via a live call and detailed written brief, coordinating a structured Q&A, and running pitch presentations assessed against a weighted framework.
outcomes and takeaways
Happy Ending was appointed as St Martin-in-the-Fields Charity's new lead creative agency, delivering a full creative system for the centenary Christmas Appeal.
Lead creative agency appointed within a month, ready for the centenary Christmas Appeal
“I can't speak highly enough of Proctimise. Their team ensured we weren't just finding the right agency for the job, but that the whole briefing, tender and contracting process was as effective as it could be too.”
— Louise Bruce-Tresnan - Head of Communications