Informa - Tail Spend Review (Marketing)
Proctimise were engaged by Informa to review their marketing spend to creative efficiency and improve effectiveness.
B2B Events & Intelligence | Tail Spend Review & Supplier Rationalisation | Building Marketing Powerhouses
the challenge —
Informa's North American marketing teams were spending across 190+ active suppliers, fragmented by portfolio and category — not taking advantage of their overall spend and leaving no single point of control.
the approach —
Proctimise ran a six-month workstream: assess the opportunity, design a centralised Preferred Supplier List and exception process, get sign-off from every portfolio, then negotiate and onboard the retained suppliers.
outcomes and takeaways
The supplier base was cut by 90% — from 150+ to 14 — delivering over £500k in annualised savings and a governance framework to stop the tail rebuilding.
90% supplier reduction, £500k+ annualised saving
“The whole team are easy to work with, responsive and straight‑talking. I would recommend Proctimise to any marketing team looking for a highly knowledgeable partner who slots in seamlessly, gets results, and genuinely feels like an extension of your team.”
— Victoria Lovett -Group Marketing Procurement Director