Sharps - Creative Agency Pitch

Proctimise supported the Aperto Partnership in delivering a best-in-class Creative Pitch for Sharps.

Home Furnishings / DTC Retail | Creative Agency Pitch Management | Picking the Right Partners

the challenge —

Sharps' brand awareness had fallen from 80% to under 60%, and consideration had more than halved. A new leadership team needed a lead creative agency to reset the brand - fast, and on the right commercial terms.

the approach —

Proctimise, alongside The Aperto Partnership, ran an engaging pitch process over six months: from an initial 15-agency longlist it was brought down to one agency using; chemistry sessions in London, a Milton Keynes briefing (in showroom!), tissue sessions in Birmingham with a factory tour and final presentations held at the agencies offices.

outcomes and takeaways

Neverland was appointed as Sharps' new lead creative agency, with a clear commercial model and contract & successful transition from the incumbent.

Agency appointed in 4 months, from a 15-agency longlist

“They know the creative space inside and out”

— Ben Hitchcock -Chief Marketing Officer