The deep review for the partnerships that matter most.
An independent, two-way evaluation of how your key agency relationships are really working, for the agency and for you.
Most companies invest heavily in choosing the right agencies. Far fewer put the same rigour into managing them once they're in place. Relationships drift, issues fester, and by the time anything is done, the damage is done.
SPI is built for depth. Run every six or twelve months with your priority partners, it gathers feedback independently from both sides, combines scores with real commentary, and turns what it finds into a clear, practical action plan.
What SPI gives you
- Both agency and client are assessed
- Independently managed, end to end
- Detailed insight, not just data
- A shared action plan for both teams
Both sides of the relationship.
Shared accountability, not a one-way report card.
Unlike most reviews, SPI doesn't only ask how the agency is doing. Your agency also rates how well you brief, feed back and work with them. That makes honest, constructive conversations possible about what's working and what needs to change, on both sides.
Client on agencyHow is your agency performing?
Agency on clientHow are you as a client?
Question sets are co-developed with you. Every score needs a comment, so you always know the reason behind the number.
Scored against expectations.
Every statement is rated against what was agreed, not a vague satisfaction score. Results are indexed so 100 means meeting expectations, making it easy to see where a relationship is exceeding, and where it's falling short.
Insight you can act on.
A live dashboard, an in-depth report, and a plan.
- Scores against benchmark and trend over time
- Scores against share of spend
- Views by country, brand and seniority
- Top and bottom-rated statements
- Open-text themes and quotes
- Scorecard summary and action plan
SPI also gives you a fair, consistent basis for performance-based fees, governance and strategic decisions, backed by evidence rather than opinion.
How it works.
Around seven weeks from launch to agreed actions. We do the heavy lifting.
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Client and agency teams complete a short, mobile-friendly survey. We manage invites and reminders.
We process and quality-check every response.
Results published to your SPI dashboard.
We analyse the scores and comments and build the report.
We take you through the findings and agree priorities.
We facilitate an honest, constructive session with each agency.
We check progress against the agreed actions.
SPI works best when…
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The relationship really matters
You have strategic agency partners where performance has a direct impact on the business.
You want the full picture
You want to go beyond surface metrics and understand what's really driving performance.
Fees or governance depend on it
Performance-based fees or governance requirements need KPIs measured consistently and fairly.
You need an objective view
An independent evaluation, not an internal survey, so people speak freely on both sides.
You'll act on what you learn
You're committed to turning insight into continuous improvement.
Better together with Pulse.
Pulse gives you the ongoing radar across your whole roster. SPI gives you the depth for the partnerships that matter most. Pulse data shows where SPI should focus; SPI sharpens the questions for the next Pulse.
| pulse | spi | |
|---|---|---|
| Purpose | Regular performance health check | Deep relationship & partnership review |
| How often | Monthly, bi-monthly or quarterly | Every 6 or 12 months |
| Coverage | Your whole agency roster | Priority partners |
| Perspective | Client stakeholders | Client and agency |
| Effort | Very low, short NPS-style survey | Managed end to end by Proctimise |
| Output | Live dashboard, trends, league tables | Dashboard, in-depth report and action plan |
Your SPI questions, answered.
What does SPI stand for?
Smarter Partnerships Index: our in-depth, two-way evaluation of key agency relationships.
How is SPI different from Pulse?
Pulse is a quick, regular check-in across your whole roster. SPI is a deeper review of your most important partnerships, run every six or twelve months, with both client and agency giving feedback.
Who takes part?
The people who work with each other day to day, on both the client and agency side. We agree the respondents and the ways you'd like to cut the results (for example by brand, country or seniority) with you up front.
Can we tailor the questions?
Yes. We co-develop the question set with you so it reflects your business and your agency relationships.
Does it work on mobile?
Yes. The survey works on desktop and mobile.
Ready to go deeper with your key partners?
Let's talk about how SPI could work for your agency relationships.
Get in touch